A love of travel. A world of possibility. Find your next chapter ↗
Sunlit Positano overlooking the Mediterranean, with boats along the coast

A love of travel.A businessof your own.

Make something more of the thing you love. Become an independent travel agent, with Emma and a whole community beside you.

Independent business. Personal support.Meet Emma, the person behind Unlocked ↗
No travel experience needed Training & personal mentoring Build at your own pace Your business, with support

MORE THAN A PLACE TO START

Independent by choice.
Connected by community.

A closer look at the people, practical support and possibilities behind Unlocked.

Emma Williams, founder of Emma Lori Travel and Unlocked Travel Community
Emma WilliamsFounder. Mum. Travel lover.

A FAMILIAR FACE FOR A NEW BEGINNING

Meet Emma.
She started with
a ‘what if’, too.

A career change. Two young boys. And a lifelong love of travel.

When redundancy prompted a fresh start, Emma began exploring how her experience planning trips could become a business. She started without a formal background in travel, learning as she went.

Today, she leads a community of independent travel agents. Her experience shapes Unlocked: practical guidance, personal encouragement and people you can turn to.

More about Emma and getting started

A NEW DIRECTION, MADE SIMPLE

You bring the passion.
We’ll help with the rest.

You don’t need to have it all figured out. Just a love of travel and the curiosity to see where it could take you.

01

Start with a conversation

Chat with Emma about your interests, your questions and what you’d like from a travel business. No pressure to join.

02

Learn. Launch. Find your feet.

Get set up as an independent travel agent, with training, booking tools and personal guidance to help you get started.

03

Build something that’s yours

Plan travel, develop your skills and grow your own brand. Keep learning alongside people on the same journey.

INDEPENDENT DOESN’T MEAN ALONE

Your ambition.
Our shared experience.

The practical tools to get going. The people to keep you going.

Find out if it’s right for you
01

Support from day one

One-to-one mentoring and weekly support calls, so there’s someone to turn to when you have a question.

02

Tools to make it happen

A booking platform, travel supplier access and a training hub, plus marketing templates to help you find your voice.

03

People who get it

Community chats, co-working and meet-ups with other independent agents balancing business with everyday life.

Members of the Unlocked Travel Community together at a travel event
Togetherindividual journeys.
shared support.

REAL PEOPLE. REAL CONNECTION.

A place to grow.
People to grow with.

Mums, working parents, professionals and travel lovers. Different starting points, with one thing in common: the desire to build something of their own.

From a quick question in the group chat to a proper catch-up in person, you’re part of a community that shares its experience and celebrates your progress.

  • 01Questions shared. Experience exchanged.
  • 02Co-working, meet-ups and new connections.
  • 03People who celebrate your progress.
Meet the people behind the businesses

Explore our community on Instagram

FIND YOUR PEOPLE

A mentor for your business.
A specialist for your holiday.

Meet the community leaders who can guide your next step, or explore the travel specialists ready to discuss your trip.

YOUR JOURNEY. YOUR STARTING POINT.

A little curiosity.
Where could it lead?

Choose what’s on your mind. We’ll help you find a useful place to start.

I’m just curious

Start with the questions.

You don’t need experience or a business plan to explore the idea. Understand what an independent travel agent does and how the costs, training and commission work.

  • See what’s included
  • Understand the joining costs
  • Ask about the time involved
Get the practical details

DIFFERENT PEOPLE. A SHARED JOURNEY.

A business of your own.
People in your corner.

What support looks like, in the words and experiences of the people who are already here.

ENCOURAGEMENT

Working for yourself but never by yourself.

Erin describes a community where people answer questions, share their knowledge and encourage each other.

EMErin MacCuishBraws Travel

EVERYDAY SUPPORT

I’m so thankful for the support I receive in the business.

For Sarah, the group chats offer help with client questions and finding the training she needs.

SMSarah MaslinS Maslin Travel

LEARNING TOGETHER

A little guidance.
A lot of possibility.

Lucy highlights the training hub, accessible group support and shared experience of other business owners as valuable parts of joining Unlocked.

LBLucy BrownB.A.S.E. Travel

Quotes and summaries from our agents’ published experiences.

Read their original stories

A LITTLE MORE CLARITY

Big possibilities.
Honest answers.

It’s your next chapter. You should feel informed before you start.

Ask Emma a question
Do I need experience in travel?

No previous travel or sales experience is required. You’ll have access to training and ongoing guidance as you learn how to operate your independent business.

Can I do this alongside my current job?

You choose when to work on your business. Many community members have jobs or family commitments too. Building a business still takes time and effort; Emma can help you understand what’s involved.

What does it cost to get started?

The current website lists an initial setup fee of £156 and a monthly fee of £46. Confirm the latest pricing, inclusions and cancellation terms with Emma before joining.

How would I earn an income?

You can earn a share of commission on eligible travel bookings made through the agency and its suppliers. Rates, eligibility and payment timing vary. Income is not guaranteed and depends on your bookings, costs and effort.

Do I need to recruit other people?

No. You can focus on booking travel. Team building is optional, and the community’s training and support are available whichever path you choose.

What happens after I get in touch?

Start by telling Emma a little about yourself and what you’d like to know. You can discuss the opportunity and ask questions before deciding whether to take it further.

EVERY JOURNEY STARTS SOMEWHERE

What could your
next chapter look like?

You don’t need a business plan to say hello. Tell Emma a little about yourself, and start a conversation about what could work for you.

A real conversation with Emma.No pressure. No obligation.

Let’s start with hello.

We’ll email your details and questions to Emma so she can respond to your enquiry.

Please read the privacy policy before sharing your details.

Prefer email? Contact Emma directly ↗